Top 10 Highest Earning Athletes From Social Media In 2022

Social media has revolutionized the stars. It’s the age when “influencers” are actually a full-time job. Brands pay these influencers millions of dollars to advertise a product to their broad following. It is a low-risk, low-effort strategy that generates huge profits.

Not many professions can rival those of athletes when it comes to the reach of social media. Sports data company BonusFinder has looked at the highest-earning athletes from social media in 2022. Soccer/soccer players dominate the “highest-earning athletes” conversation. As a true global sport, the reach of footballers is unparalleled and this is reflected in this list.

Athletes with the highest income from social media in 2022 –

Noun sports Profit / Post (in USD)
Marcelo football 191384
Ronaldinho football 223.769
Kylian Mbappe football 240,588
David Beckham football 247,763
LeBron James Basketball 428601
Neymar football 584956
Virat Kohli cricket 694509
Dwayne Johnson wrestling 1 ml
Lionel Messi football 1 ml
Cristiano Ronaldo football 2 ml

10- Marcelo

The Brazilian left-back is one of the most decorated players in football history and the most decorated Real Madrid player of all time. Naturally, this kind of success translates into a large number of followers.

Marcelo is said to make $191,384 per post funded. The fact that Marcelo ranks 10th with numbers like this shows how amazing the social media game is. Having left Los Blancos, it remains to be seen if he will retain his place in the standings.

9- Ronaldinho

He is your favorite football player. It was impossible not to fall in love with Ronaldinho and the magic he could conjure with the ball. He is a prominent personality on social media due to his ‘lively’ lifestyle. While that got him into a lot of trouble as well, it paid off for his career as an influencer. Ronaldinho earns $223,769 per funded post, after nearly a decade of retirement!

8- Kylian Mbappe

In football circles, he is the obvious heir to the Messi and Ronaldo eras. Therefore, it only makes sense for him to be in the top ten list at only 23 years old. Mbappe is a marketer’s dream with his beautiful “Boy from Bondy” story.

With his impressive on-field performance along with PSG’s collaboration with several prestigious brands, Kylian Mbappe’s social profile enables him to earn $240,588 per funded post.

7- David Beckham

Beckham has been a pioneer for athletes who monetize his image and he reaps its benefits to this day. The owner of Inter Miami, with his good looks and lavish lifestyle, is a sure bet to successfully promote products. Manchester United’s famous “Class of 92” member earns $247,763 per post, making him the seventh highest-paid athlete from social media in 2022.

6- LeBron James

Yes, this was not only a footballer’s list! NBA star LeBron James is the first non-player to appear on the roster. The Los Angeles Lakers star has a thriving business empire to supplement his earnings from the sport. Additionally, his forays into social justice initiatives have given him a huge voice and a large following. He leveraged it to earn up to $428,601 per sponsored post.

5- Neymar

Kylian Mbappe’s Paris Saint-Germain teammate and holder of the most expensive deal ever, Neymar is a marketing machine. His “entourage” has become a legend and his lavish lifestyle in the fashion capital of the world, Paris, has skyrocketed his social media profile.

While one could argue that he has not reached his true footballing potential, he has far exceeded his marketing potential with a charismatic personality on social media. Neymar earns $584,956 per post funded.

4- Virat Kohli

Being the best player in the most popular sport in a country of nearly 1.4 billion people has its advantages. Cricketer Virat Kohli has capitalized on his sporting success to become a massive presence on social media. Rapid fans deliver his every word and ensure the product he’s advertising grabs their attention. Kohli earns an estimated $694,509 per funded post, which is a good number four in the list of highest-earning athletes from social media in 2022.

3- Dwayne Johnson

Future presidential candidate? Don’t rule it out! Wrestling has given Dwayne “The Rock” Johnson his public platform which is why he’s on the list here. However, Johnson truly became a marketing machine due to his scintillating acting career. With crush hits like Jumanji and the fast and angry In the series, Dwayne Johnson’s earning potential is at an all-time high. His charisma and his relationship with his fans enable him to earn nearly a million US dollars per post!

2- Lionel Messi

You already know the best of 2, right? Lionel Messi was ranked as the number two “goats” in the list of highest-paid athletes from social media in 2022. There’s nothing to be said about Messi’s greatness on the pitch that hasn’t been said before. This amazing career enabled him to become one of the most followed person on all social media. Lionel Messi earns over $1 million USD per post funded.

1- Cristiano Ronaldo

What happens when you combine the playing talents of Lionel Messi with the marketing savvy and social media personality of Dwayne Johnson? Get Cristiano Ronaldo! The Manchester United star is the most followed person on Instagram, with nearly 480 million people following his every move and listening to him like a gospel.

A huge and engaged following like that enables Ronaldo to earn up to $2 million per sponsored post, winning the list by a huge margin.