How to stop Sweden: National team prints its own teams’ weaknesses on its shirt

Sweden is not unstoppable. Ask anyone, including the team itself.

As one of the favorites for Women’s Euro 2022 this summer in England, the Scandinavian nation have a bold move when it comes to showing everyone how good they are: showing their rivals how to beat them.

Just take a closer look at his kit and you’ll see a detailed guide to where to hit the Swedes where it hurts the most. There’s even a website, with an analysis of how the team can be beaten.

“Sweden is one of the fastest playing teams in the world and also one of the best on the counterattack,” the guide on the site begins.

“Do everything you can to get the ball back once you lose it. Sweden will convert 52 per cent of counterattacks into shots. Few teams in international football are as efficient as Sweden when it comes to defending their own goal, rarely averaging more than one goal conceded per game in international tournaments.”

It’s a bold marketing ploy, with Arsenal striker Stina Blackstenius confidently boasting, “In analysis, we lay out exactly how we win, how we play and how opposing teams, perhaps, have a chance to stop us.”

“Sweden is a country famous for its transparency and openness, and that comes through a lot in this jersey and in the guide,” says Swedish Football Association Sales and Marketing Director Helena Taube Rehnmark. “But the jersey is so much about celebrating our national team – coming in as one of the favorites this summer, we’re looking to make it a long summer and come back with gold.”

Smart and confident? Or a backfire waiting to happen?

Buy the Sweden women’s home jersey here

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