Dallas Cowboys, first NFL team to sign with cryptocurrency company

To say that Cowboys in Dallas With the most successful franchise in the NFL, it might seem a risky proposition in this day and age, even considering they have had 26 seasons fast without even reaching the top of the league. NFC Championship GameBeside that Energywhich they have won five times in their history, less than Pittsburgh Steelers and New England Patriots.

The Dallas Cowboys, the most valuable team in the world

But this statement has nothing to do with their performance on the podium and everything to do with their management off the field, as they represent the best sports franchise in the world according to the most recent (2021) list published by Forbes with evaluation $5.7 billion.

Much of this success is due to its controversial owner Jerry Joneswho has proven outside of his personal scandals to be a business genius, among other initiatives that made the NFL the most expensive league in the world, was negotiating multi-million dollar sponsorship for the name stadiums, creating the NFL Network, sharing television rights and exclusive sponsorship with Pepsi and Nike.

Jerry Jones and Peter Smith

In another idea that could have the same effect, Cowboys will be the first NFL franchise to sign a partnership with a company in the booming cryptocurrency industry, Blockchain.com.

“Blockchain is one of the oldest and most trusted digital asset platforms in the world, has easy-to-use products and remains relentlessly focused on customers,” Jones said in a statement. “They bring Wall Street to Main Street By making digital assets available to anyone, anywhere in the world – that is the goal of millions of global fans. We are proud to be the first team in the NFL to sign an official cryptocurrency partnership, and we are proud to venture into this innovative business with Blockchain.com. “

for his part, Peter SmithThe CEO of Blockchain.com also spoke about this landmark agreement.

“We chose to partner with the Cowboys because they represent The most trusted brand in professional sportsThey compete with the champion mentality and believe in long-term partnerships, Smith said. family, who have dedicated their lives to building a first-class franchise on and off the field for 33 years.”